TAKE ADVANTAGE OF BENEFITS; DON’T STARVE AT THE BARBECUE
Machen McDonald, who holds a seat on the Chamber’s Board of Directors, served as chair in 2015 and 2016, and is a business coach and consultant –– founder of the ProBrilliance Leadership Institute. Machen was an outstanding chair and has a way of putting things in perspective when he talks about how to improve and grow your business.
He often tells his clients that belonging to business associations and not taking advantage of its member benefits –– like the many benefits offered to GGVCC members –– is tantamount to being invited to a barbecue and starving. If the food is free, you’ve been handed an empty plate and invited to fill it, why stand there and starve?
When Machen poses that rhetorical question during his seminars, you can see the concept immediately register with everyone in the room.
The same can be said of free benefits provided to all members of the GGVCC, as well as other member benefits available at a deep discount.
All new and renewing members, for instance, receive vouchers for discounts on goods and services from businesses participating in the Chamber’s Business to Business Program. These discounts, including promotional advertising vouchers from The Union and KNCO, have tangible value.
Also, by joining the Chamber a member immediately increases their data base by 500 potential new clients. If they are so inclined, members can submit press releases announcing personal or industry accomplishments, new products, special promotions or whatever they think is newsworthy, which will be included in our Member News and Events e-blast, not to mention front of mind awareness by sharing posts on our Facebook page.
The Chamber of Commerce is one of the strongest, most effective referral generators available to business owners and professionals, and we believe our joint chamber networking opportunities are unmatched by any other business organization in Western Nevada County.
A great way to promote your business –– and 100 percent free –– is to attend the monthly Business After Hours mixers, where dozens of chamber members gather to network. All you have to do is bring a supply of business cards, a smile and enjoy the hospitality of the host organization.
As a special bonus, if a member chooses to place an ad in this section of The Union, they will receive a 50% reduction from the published rate. And we get a lot of great feedback from this special monthly section.
In addition to having them available at BAH mixers, you are invited to have your business cards and brochures on display at the Visitor Information Center on East Main Street, across from City Hall. Thousands of visitors and locals drop by the VIC yearly, and promoting your business there is yet another free member benefit.
GGVCC members can also promote their business –– for free –– by arranging for an interview on Taking Care of Business –– the Chamber’s monthly program on KNCO, heard by people throughout the county and beyond. And if sitting in front of a microphone seems intimidating, just think of it as a casual conversation around the table with Jon Katis and me.
There are many other benefits to being a member of the GGVCC. Most are free and others have a deep discount, but all member benefits are aimed at providing you with the best opportunity possible to grow your business and enjoy life here in the beautiful Sierra foothills.
The benefits, of course, are linked to membership, so are yearly GGVCC membership dues a good investment? Let’s take a look at what a recent national survey found:
The Shapiro Group of Atlanta, Georgia –– a strategic consulting firm –– reports that when consumers know that a small business is a member of their local chamber of commerce, they are 49 percent more likely to think favorably of it and 80 percent more likely to purchase goods or services from the company in the future. Any member in good standing is welcome to use the Chamber’s logo on their website to signify membership.
So, yes, we believe GGVCC membership is a solid business investment.
Don’t starve at the barbecue, OK? Review our member benefits, then fill your plate and realize your fullest potential.
If you would like to see the kind of business growth that others have enjoyed, please call me at 273-4667 or email email@example.com.